DESIGNING
SPECO TECHNOLOGIES'
BRAND IDENTITY

DESIGNING
SPECO TECHNOLOGIES'
BRAND IDENTITY

// The workflow //

1. Figma to create the background

2. Adobe Illustrator for the basic 3D models

3. Building the scene in Blender

4. Getting the lighting and camera
angle just right

5. Adjusting lighting in Photoshop

I created this cinematic animation utilizing the capabilities of Blender for an exceptional showcase of our new camera models. The result is a visually stunning and high-quality output that embodies our brand's innovation.

LAYOUT // MARKETING PIECES //

IRL DESIGNS //TRADE SHOWS //DISPLAYS

PACKAGING DESIGN //

ORIGINAL PACKAGING SHOWN ON THE LEFT. NEW ON THE RIGHT.

REBRANDING SPECO TECHNOLOGIES' PACKAGING

Under my leadership, our team has taken the packaging aesthetics to the next level with a new box art design for all of Speco's product packaging. As seen above, the old packaging design was info heavy and crowded, while the new direction is succinct and was engineered to catch the installers eyes across the retail store. This is why we included the Megapixel size as one of the main focal points to the box face. The new box art screams innovation and quality, inviting potential buyers to take Speco's products seriously and trust the company's commitment to excellence. The contrast between the old and new designs truly speaks for itself. This updated design showcases that Speco Technologies is a company that prioritizes what matters most to the customer.

Working at Speco Technologies as a Senior Graphic Designer and Graphic Designer for almost five years has been an incredibly fulfilling journey.

From day one, I have been able to work in an environment that fosters creativity and pushes me to constantly improve. Most importantly, I have been able to develop strong leadership skills over the years, which has been a game-changer for me, allowing me to be confident in managing our design team.

I have learned how to effectively communicate with team members, manage deadlines, and prioritize tasks to ensure successful completion of projects. The trust and support I have received from my colleagues and managers have empowered me to take on larger projects and be a key contributor to the success of the company. I am beyond grateful for the opportunities provided to me at Speco Technologies, and the lessons I have learned here will stay with me throughout my career. I look forward to continue driving Speco Technologies brand identity and marketing forward with our incredibly talented team.