Speco Technologies

2018-PRESENT

Working at a midsized B2B security manufacturer has given me insight into building a strong brand that others recognize and push to work with. Between marketing the solutions and pushing the brand to its’ fullest potential, our team has modernized Speco from its foundational 1960’s beginnings into a security business that is recognized nationally. During my time with Speco I have rebranded the product packaging, website, and directed the video team pushing the boundaries of what a security company can be, amassing a 328% increase in YouTube subscribers with the help of our host. During the pandemic when we were trapped indoors, I saw the opportunity to teach myself the 3D program Blender and have recently started using it in my work at Speco. 

What’s really cool about this, is getting lifestyle images of the security cameras has never been easier and we can achieve any angle. The boxes below are the packaging redesign my team created to give Speco a new look and highlight certain features installers (our demographic) often look for when shopping.

BEFORE

AFTER

Above, on the left is the old design with the new on the right. We chose to put a heavy emphasis on the megapixel size (MP) because installers find this value to be the first thing they look for with the descriptor of “IP” or “HD-TVI” when they are in stores looking for equipment.

First impressions are everything, right?

Designing thumbnails for our YouTube channel proves to be one of my more experimental design endeavors at Speco. After all, if the video isn’t accompanied by an eye-catching thumbnail how should we expect anyone to click on our tech tutorial? Some of these have garnered thousands and the art of the thumbnail is not something to under value. 

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to get the word out.