Seems Fishy


Commissioned to create the brand identity for a local furniture manufacturer, I was given the direction of – “handmade”, “rustic”, and there needed to be a woodpecker incorporated into the logo. After many renditions and sketches, the Petey Woodpecker¬†logo was born.

Next, the owner decided to take the idea of branding literally and commissioned me to create a badge representing his business that could be stamped with a branding iron, on his hand crafted pieces of furniture. To compliment the wood grain and put emphasis on the handmade nature of the craftsman’s work I added texture to the woodpecker.¬†